Marketing

Know which ad paid. Not just which one rang.

Trades Operator follows each lead from the first call or click to the booked job to the money you collected. So you can see what every source returned.

See it on your shop
Return by sourceExample · Ridgeline Heating & Air
SourceCallsJobsCollectedSpendReturn
Google Ads4819
$14,400$2,4006.0x
Local Services3117
$9,000$1,2007.5x
Facebook225
$1,800$9002.0x
Google Business Profile2614
$5,400Nonen/a
Example numbers for illustration. Return = collected revenue divided by ad spend.

How it works

From first call to collected money.

Every call knows where it came from.

Give each source its own tracking number. Calls ring your main line, and each one is credited to the source of the number that was dialed.

  • Buy a number for an ad, a truck, a flyer or a listing
  • Your website can show a different number to each visitor, based on how they found you
  • Past calls keep their source if you release a number
CallsToday
Parker · No cool9:12 AM · (720) 555-0198
Google Ads
Nguyen · Heat pump quote10:40 AM · (303) 555-0147
Local Services
Lee · Tune-up11:05 AM · (720) 555-0112
Google Business Profile
Ortiz · Unknown caller1:20 PM · Main line
Needs a look

Google Ads and Local Services Ads, connected.

Connect your Google Ads account and Trades Operator brings in ad cost. Local Services Ads leads show up in their own list, next to your other leads.

  • Cost, keywords and search terms kept for your company only
  • Local Services leads reviewed in one place
  • Owners and admins connect it. Nothing to install.
Connected adsSettings
G
Google AdsCost and search terms
Connected
L
Local Services AdsLeads list
Connected
F
Facebook & Instagram AdsDaily spend
Connected

Facebook and Instagram spend, too.

Connect your Meta ad account and Trades Operator reads your spend once a day, so Facebook sits in the same report as Google. Only U.S. dollar ad accounts work for spend today.

  • You choose which ad account Trades Operator may read
  • Leads tracked through a tracking number or your website link
  • Booked jobs and revenue can be sent back to the ad platform if you turn that on
Ad conversion reportingSettings
1
Booked jobs from ad leadsSent to the ad platform
On
2
RevenueSent two days after it settles
On

Leads, jobs and revenue on one line.

Each lead is matched to the job it became and the money you collected on it. When a source can't be sure, it asks you instead of guessing.

  • Collected money per source, not just lead counts
  • Spend next to it, so you see what each source returned
  • A weekly spot check lets you confirm or fix sources
Spot checkExample
Parker · AC repair · $640Credited to Google Ads
Right
Ortiz · Furnace · $5,900Could be Local Services or a referral
Your call

Review requests that go to the right place.

Connect Google Business Profile or paste your review page link. Then an automation can invite eligible customers to share an honest review after completed, paid work.

  • One review link for your company
  • Only eligible customers are asked
  • You turn the automation on and choose the wording
ParkerText · (720) 555-0198
Thanks for choosing Ridgeline. If we earned it, a quick review helps a lot.Ridgeline main line · 4:02 PM
Sent from Ridgeline main lineSaved to the customer

Spend more where it pays. Cut what doesn't.

See it on your shop →