The v7 marketing site clarified the core product promise: home-service companies should not have to run the business through disconnected CRM, dispatch, accounting, marketing, and spreadsheet workflows.
The site now starts from the operating loop: first call, customer, estimate, job, invoice, payment, accounting, attribution, and the next owner decision.
This post is seeded content for the CMS-backed blog. Replace or extend it in Sanity as the product narrative evolves.